Lollapalooza 2014 at Chicago’s Grant Park is a wrap, but Samsung made its mark on the event. The VIP artist lounge the tech company hooked up left memorable impressions on the likes of Hip-Hop acts like Run The Jewels, Vic Mensa, Chance the Rapper and more, while Samsung users in attendance were also able to nab their own perks.
From naming rights to the main headline stage (Samsung Galaxy Stage) where legendary music acts like Eminem, Outkast and Kings of Leon performed to thousands of fans, to the Artist Lounge backstage where everyone from Chance The Rapper, Vic Mensa, Chromeo, Jhene Aiko, Dot Da Genius and Killer Mike and El-P from “Run the Jewels” hung out and received the latest Samsung Galaxy line of products including the GS5, Gear 2, Tab S, and Level headphones.
Artists and band members who received the new Galaxy S 5 were excited to get the opportunity to test the water proof feature the device boasts during the wet and raining weekend. Samsung wasn’t content only giving artists and influencers the VIP treatment in their Owner’s lounge and Artist Lounge backstage, they rewards festival goers with a “glamping” (glamourous camping) themed consumer activation on site all weekend, where the brand created the perfect oasis for festival goers to relax in between sets and get rewarded with great perks like free lemonade, food vouchers from the local Chicago vendors, customized flags to wave throughout the weekend and a chance to mingle with artists and celebrities in the owner’s lounge.
Also, the first 300 Galazxy users who downloaded the Milk Music app each day were granted access to the Owners Lounge.
Access to the Owners Lounge was available to the first 300 Galaxy users who downloaded Milk Music to their devices at the beginning of each day at the experience. These same winner were blessed with a private 45 minute set by Chromeo on Saturday afternoon.
Check out photos from the festivities in the following pages.
Photos Getty Images for Samsung Galaxy