After years of prohibiting Internet sales, the Girl Scouts of America approves what they call the “Digital Cookie.”
“Girls across the country now can use modern tools to expand the size and scope of their cookie business,” said Sarah Angel-Johnson, who directs the digital cookie effort, “and learn vital entrepreneurial lessons in online marketing, application use and e-commerce.”
Under the program, each scout may have her own cookie website, which customers can gain access to only if the scout sends them an emailed invitation. No identifying information about the scout may be posted so that it is visible publicly. Another option is a mobile app that includes credit card processing and direct shipping.
The digital program begins this month in a limited number of areas where scouts have started cookie sales, and will start nationally in January when most of the 112 Girl Scout councils begin the cookie sales season.