It’s J. Cole season, according to the Internets. As fans champion the rapper’s 2014 Forrest Hills album, which hit retailers today (December 9), he offers up a visual for “Apparently.”
Produced by Cole and co-produced by longtime Dreamville artist Omen, the song is among the most sonically soothing on the project. The corresponding clip stays true to the underline narrative that home, more often than not, is where the heart is. Cole can be seen in the midst of a blue aura while in a room that shows projected home videos of his mother and others he hold near and dear to his heart.
Peep the official video for “Apparently,” the first single, below.