The State Of The Union address will be delivered later tonight (Jan. 20) by President Barack Obama, the sixth of his presidency. With reports of declining ratings, the White House is introducing new strategies to pique interest and Hip-Hop Wired take a look at what’s to come.

By way of the White House website, an inside look as to what goes on to produce and develop the State Of The Union speech is presented. The White House will present a content-rich live viewing of the address complete with charts, graphics and additional bells and whistles. In what the White House media staff is dubbing its “River Of Content,” the team will offer supporting images, data and other material during the special broadcast.

The speech, according to White House senior advisor Dan Pfeiffer, will have an emphasis on growing the middle class and the overall economic recovery of the nation. President Obama will also unveil a series of proposals aimed at bolstering the middle class by way of tax cuts and educational boosts. As announced earlier in the month, the administration is looking at ways to make community college free to those who earn the right for it.

In recent times, President Obama has urged that the nation beef up its cybersecurity networks and looks to expand the reach of broadband Internet access. There is also a proposal on reducing insurance premiums on federally issued mortgages among other key issues.

Newly elected Representative Joni Ernst of Iowa will deliver the customary Republican rebuttal to the State Of The Union. The Tea Party will also offer its own version of a rebuttal by way of Representative Curt Clawson of Washington state.

News coverage of the address will be robust as expected, and AdWeek has listed the political news teams for CBS, NBC, ABC, Fox News, CNN, MSNBC and more on their website.

The State Of The Union airs a 9 p.m. ET/6 p.m. PT.


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