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NBA superstar Russell Westbrook has taken his fashion endeavors to a new level. Known to sport risk-taking, oft-form-fitting ensembles, the hoops star was named True Religion’s creative director. reports that Westbrook’s formal title is campaign creative director, as he’s tasked with being a “denim spokesperson.” With the NBA All-Star and New York Fashion Week festivities in perfect alignment, the Oklahoma Thunder guard will appear at the True Religion store in Brooklyn (located across the street from Barclays) on February 14.

Westbrook will also star in a TV spot that will air during All-Star events and at Madison Square Garden.

Peep a promo pic of Westbrook rocking a True Religion fit below.

Photo: True Religion

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