Azealia Banks has been relatively under the radar lately, taking a hiatus from Twitter for lent. Nevertheless, today (March 11) she dropped the video for “Wallace,” but it isn’t your average rap clip.
In a marketing twist, the clip is only available via the Google Chrome browser.
Per a press release:
This groundbreaking, web-cam driven, interactive film features Azealia Banks like you’ve never seen before. Fans can interact via their web-cam device, instantly transforming their browser into a living mirror. As someone renowned for her passion and affinity for new technology and social media, this is the perfect platform for Azealia Banks and is a bold new step toward increasing artist and fan interaction…
By looking at yourself and Azealia Banks on your screen, you can instantly control her movements and place yourself in the backdrop of her new music video. This achievement would not be possible without the use of Google Cloud Platform products: Google App Engine and Google Cloud Storage.
Hey, whatever works. Watch the visual for “Wallace” below.