All The Times Jay Z Tried To Sell “Cool”
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D’USSE Cognac
A certain sect is going to drink Cognac anyway—whether it’s Henny, Remy, Courvoisier, or the low-price stuff when times get hard. The prevailing wisdom here seemed to be that if Jay could get you to buy clothes, albums, and other people’s liquor, he could get you to buy D’USSE.
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