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Who said Prince wasn’t savvy about his music and these Internets? Today (Aug. 7), the renowned musician announced that his new album, HITNRUN, and his musical catalog, will be exclusively found on TIDAL. 

Prince’s relationship with TIDAL started when the service streaming his “Rally 4 Peace” concert in Baltimore in May and he credits Jay Z for helping to seal the deal.

“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry,” says Prince via a press statement. “Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support.  And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster.  From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release.  If that’s what freedom feels like, HITNRUN is what it sounds like.”

In July, Prince’s catalog was removed from iTunes and Spotify. The albums, including classic like Sign O The Times and Purple Rain have found a home on TIDAL.

Added Jay Z, via a press release, “Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, ‘1999,’ ‘Purple Rain,’ etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”

The HITNRUN album will be available on September 7.

Photo: Courtesy of NPG Records