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The iTunes Festival gets a facelift to celebrate the launch of Apple Music this year. The Apple Music Festival is going down in September in London with headliners including Pharrell Williams, One Direction, Florence + The Machine and Disclosure. 

The 2015 Apple Music Festival will take place at London’s Roundhouse over ten nights—September 19 to September 28.

If you can’t make it to London, Apple will streams (both live and on demand) performances to fans around the globe, free of charge via Apple Music. There also be accompanying coverage and programming on Beats 1 as well as insider footage through the Apple Music Connect feature.

UK residents can enter to win tickets to the Apple Music Festival through partners like the London Evening Standard. More details, and performer announcements, are forthcoming.

Photo: Apple