The business endeavor is called “Project Gold Bottles” and served as the inspiration for the aforementioned song that is set to appear on the Atlanta rapper’s new album, Church In The Streets.
Jeezy linked up with Tequila Avion, which he already reps as its “multicultural advisor”, and its founder Ken Austin when he decided to pursue his own bubbly.
“I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full bodied champagne that represents my passion. I am fortunate to have a partner like Ken whose entrepreneurial track record includes my favorite ultra-premium tequila,” said Jeezy via a press statement. “Ken has a deep understanding of the drinks space and several luxury categories that I know will be invaluable to growing this business. I look forward to bringing a luxury champagne to my fellow artists and fans in the near future.”
Church in the Streets is due out November 13. Jeezy’s new champagne will debut in 2016.
Photo: David Ka