Just days after becoming a permanent fixture at Barclays Center, Jay Z and his burgeoning streaming service brand are expanding in the visual entertainment department.
The YouTube fan favorite Money & Violence has joined the TIDAL conglomerate to start their second season. Also joining the fold is former HOT 97 correspondent-turned-comedian Cipha Sounds, who inked a deal with Jay Z’s Roc Nation management at the top of the year to boost his visibility. The Bronx native will star in the original scripted series No Small Talk, which revolves around a batch of up-and-coming comedians and airs tomorrow, November 3.
“If someone is paying for Tidal, we want that to be the best experience they can have,” Tim Riley, Tidal’s senior VP artist and label relations tells Variety.
Since its inception in 2014, Money & Violence has culminated in millions of views on creator Moise Verneau’s Cloud9TV channel, and has proved to all that low-budget productions don’t have to equate to low quality.
“It was a project of passion,” Verneau says of his show’s humble beginnings. “This was something I put forward because I thought there was a voice missing for the younger generation.”
Additionally, TIDAL will offer the entire first season of Money & Violence with options for exclusive access to extra content and commentary. No Small Talk will begin with five episodes that span between 25-30 minutes each.
Photo: YouTube / Money & Violence