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New York City will never be the same. Dermatologist Dr. Zizmore, famed for his ubiquitous subway (and TV) ads, has retired and the Internet reactions proves we weren’t ready. 

Reports the New York Daily News:

Dr. Jonathan Zizmor, 70, who ran campy subway ads encouraging cosmetic procedures, has retired and shut down his Manhattan office, the Daily News has learned.

“The Zizmors love to travel and have many social interests, hobbies, and friends,” said the couple’s realtor, Sandra Waibel. “At the end of the day, they are just like the rest of us.”

Zizmor began running the kitschy rainbow ads in the early 1980s.

“I got a lot of heat when I started,” he told Business Insider in 2009. “No one was on the subway. No one was even advertising.”

Needless to say, tried and true New Yorkers are reacting to the news of Zizmor’s decision to call it quits.

See some of the reactions, and Zizmor’s ads, below and on the following pages.

Thank you, Dr. Zizmor.

Photo: screen cap

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