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Cam Newton is the next great NFL star, but Under Armour was rocking with him before it got all trendy. The athletic brand commissioned Jeezy to create a song inspired by the quarterback as he preps for the Super Bowl.

The song is called “Hit Um” and Jeezy says, “It’s gotta be true to him, and embody hard work, because it’s Cam,” in early behind the scenes footage of the track’s creation.

Now those pics Cam, Jeezy and Future makes sense.

Cam Newton and the Carolina Panthers take on the Denver Broncos in Supor Bowl 50 this Sunday (Feb. 7). More footage and the whole song will drop before then.

Photo: screen cap