M·A·C has chosen a new group of boundary pushing artists for it’s “Future Forward” campaign launching next month. Tinashe, Def Loaf, Lion Babe, and electro pop artist Halsey are the newest group to align with the cosmetics giants.
Beginning March 17, fans will have a chance to scoop up products reflective of each artist’s individuality.
“I think it shows a breadth of what M·A·C is about. When [the artists] came into the office, they each had unique personalities: one of them was very shy, another very outspoken,”James Grager, M·A·C’s SVP and Group Creative Director, told Billboard.
The line includes eyeshadow palettes designed by Tinashe, and Dej Loaf’s lipgloss debuting in April.
Photo: The Chamber Group/MAC