Noah “40” Shebib Talks Producing Drake [VIDEO]

Noah “40” Shebib is the sound architect behind Drake, so when he speaks, you should listen. The producer discusses how he set up his studio to generate maximum creativity.

“This place is here to make history, it’s not here to make money,” says Shebib of his studio space. He also offers insight into how his Toronto locale benefits his work, his work flow with Drizzy (“We create [the sound] together,” says 40) and the nuances of his production techniques.

Definitely worth a watch.

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Photo: screen cap