Sway Calloway has seemingly done it all, and now the media superstar will lend his considerable talents to VH1 as an on-air personality and executive producer. Calloway will serve as a host for events, help produce special events, and also develop programming for the network.
The partnership was announced today, and the press release noted Calloway’s staggering achievements. As the host of the daily Sirius XM/Shade 45 radio Sway In The Morning, Calloway already snagged an impressive array of interviews not just from the world of music, but politics and pop culture as well.
With hs new role, Calloway will help expand one of VH1’s lasting hallmarks in the Behind The Music franchise and much more.
From the press release:
Sway’s first partnership with VH1 will be on the new series “Behind The…,” an expansion of the renowned VH1 “Behind The Music” franchise that will explore all facets of pop culture and its intersection with current cultural and political issues. Calloway will host and serve as executive producer of the “Behind The…” series.
“Sway is a true icon who is a triple threat as a personality, producer and actor,” said Chris McCarthy, General Manager, VH1. “We’re proud to welcome Sway to the VH1 family and can’t wait to share his incredible talents and insights with our viewers.”
“I’m looking forward to hosting and creating groundbreaking, meaningful and fun programming for VH1,” said new VH1 talent Sway Calloway. “As an Executive Producer, I am excited about discovering and telling new stories.”
Along with the aforementioned accolades, Calloway first found fame alongside his partner King Tech with the Bay Area radio program, The Wake Up Show, which gave some of Hip-Hop’s greatest icons their first big breaks.
It isn’t just music with Calloway, as he’s also been involved in on the ground reporting of major events, such as Hurricane Katrina and more.
Congratulations to Sway Calloway and VH1!