Lecrae has been building up his brand of confident, faith-based Hip-Hop since 2004 via his own Reach Records label. Now, the Houston, Texas native’s hard work has finally paid off after it was announced Thursday that he’s inked a deal with Columbia Records.
Via a press release, the signing of Lecrae and his Reach Records label to the long-running major was announced to the masses. The rapper’s last release, the third of his Church Clothes mixtape series, came out this past January.
From Columbia Records:
Columbia Records announced today the signing of groundbreaking hip hop artist Lecrae (Lecrae Moore) in a deal with the artist and his own label, Reach Records. Lecrae’s breakthrough album Anomaly, debuted at #1 on the coveted Billboard Top 200 Albums Chart, receiving universal acclaim and making him a force in mainstream hip hop. The Atlanta based artist, community leader, activist and entrepreneur has helped to revive the genre’s conscious sensibility with his message of inspiration.
Nominated for multiple awards throughout his career, Lecrae has blazed an unchartered path, winning two Grammy Awards. His hit single “All I Need Is You,” garnered across-the-board acclaim, earning a 2015 Grammy nomination for Best Rap Performance. Rolling Stone Magazine ranked Anomaly – Lecrae’s 7th album to date – at #12 on their list of the Best 40 Albums Of The Year.
Congratulations to Mr. Church Clothes and the entire Reach Records family.
Photo: Columbia Records