Michael Jordan + Nike / Jordan Brand
Michael Jordan isn’t the first choice when you think “Hip-Hop fan,” but Hip-Hop sure loved Michael Jordan. Add to that iconic commercials from Spike Lee, and Nike’s Air Jordan brand of sneakers became legendary. Of course it helped that the athlete wearing them had otherworldly talents on a basketball court. But aesthetically, the Air Jordan line up of sneakers captured Hip-Hop’s eyes, and wallets, with the release of every model.
The fact that Air Jordan Retros—and that Jordan Brand became its own standalone brand—is a testament to that longevity.
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