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Photo: YouTube

Photo: YouTube

Shmoney For Cheap

The “Hot N*gga” video that made Bobby a viral star cost $300. Actually, it was a two for one special.

Within two months, he and a friend named Chad “Rowdy” Marshall had written more than a dozen songs, enough for a mixtape, which they hustled on the street for five bucks a copy. But now they needed to make videos and upload them to social media, an essential step for finding an audience in hip-hop today. They chose two of Pollard’s favorite tracks, “Hot Nigga” and “Shmoney Dance,” and paid a local kid $300 to shoot them.

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