Fanatics, a top provider of official sports merchandise, announced on Friday (Oct. 7) that it has joined forces with Run-DMC in unveiling the new collaborative fashion line, RUN-CTY. Darryl “DMC” McDaniels and TJ Mizell, the son of the late Jam Master Jay, are partners in the new venture.
The launch took place in New York at the NBA store, which displayed the exclusive product line. RUN-CTY’s collection includes tee-shirts, snapback hats, and other items in men’s, women’s, and youth sizes.
“It’s cool to have the RUN-DMC logo be part of this special collection,” said DMC via a press release. “I like having the spirit of our music history tied into the passion of sports fans around the world.”
The NBA Store NYC launch featured a DJ session performed by Mizell and DMC was also on hand for the festivities.
Check out the photos from the official Fanatics and RUN-CTY launch event in New York on the following pages.