A New Balance spokesperson came a little too close to endorsing Donald Trump and now the company is looking funny in the light.
Method Man and Biggie once rapped that they can make a person so “hot, n*ggas won’t even stand next to you.” That’s how anybody body who is even suspected of being a Trump supporter is looking right now. Ask New Balance sneakers.
In an interview with the Wall Street Journal, New Balance spokesperson told journalist Sara Germano that they felt Trump being elected president was good for their business since they make their sneakers in America.
To offer a deeper context, Trump is against the TPP better known as the Trans Pacific Partnership deal that aims to bolster trade among 12 countries (US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru) by lowering tariffs on certain goods. Obama is for the deal, so is Nike. Trump is against the deal, so is New Balance.
So, when New Balance says “things are going to move in the right direction” with Trump in office, they are talking about the deal and their business bottom line. They are not backing or endorsing Trump.
But because the internet, it sounded like they were actually supporting the president-Elect and the half-truth spread fast.
Because of this tweet, people are now trashing and destroying their NB 574s and threatening to boycott the company altogether.