2 Chainz got richer last year thanks to his Dabbin’ Santa sweaters. Now, he’s back with a new line, but will donate the profits to those in need.
2 Chainz made history last year when his Dabbin’ Santa sweaters became a phenomenon. One year later the Dab has died off, but that doesn’t mean Santa isn’t up on the new trends. This year’s line of Ugly Sweaters features three new Santas; Hit Dem Folks Santa, Juju Santa and Sauce Santa.
Proceeds from the sweaters will be donated to “change lives.” He did this last year as well when profits were used to keep a disabled veteran from getting evicted and another family replace their van to transport their brain-damaged son. 2 Chainz explains the effort via statement obtained by HipHopWired.com:
2 Chainz explains the effort via statement obtained by HipHopWired.com:
Last year, we introduced the “Dabbin Santa” sweater as a fun merch item for my fans. What happened was nothing short of extraordinary… thousands of sweaters sold and the inspiration to make a difference in our community. From helping veterans, disabled children, supporting arts education and much more, my team and the T.R.U. Foundation were able to affect countless lives through the “Dabbin Santa” proceeds.
This year, the mission is simple – to help as many people as we possibly can. I want you, my fans, to submit stories about people you know that are in need. Whether it’s a neighbor, friend or a complete stranger, if you know they are need, please tell us their story. From there, we’ll select a few stories to donate our energy and proceeds from the new 2016 Dabbin Santa collection to. The new collection will act as our vehicle to bringing real assistance to people and families that are looking for a little boost this holiday season. Join our movement. Let’s aspire to inspire and bring cheer this holiday season.
Get yours here.