Lonzo Ball is making history by debuting his own sneaker from his own sneaker company.
Here’s a product description found on Big Baller Brand’s website:
The ZO2 Prime is ushering in a new paradigm on and off the court. The ZO2: PRIME was meticulously developed at every stage by Lonzo Ball. Debuting in a low-top cut, the Prime flies first class without compromise.
An Ortholight© insole is embedded throughout the entire insole for maximum comfort.
A full bed of shock absorbent material keeps the shoe lightweight for high-speed performance. With a Custom Hand painted the bottom, Microfiber python texture in Matte Black, and a Delorean finish.
The ZO2: PRIME is a first class fit for any collection.
The shoe was rumored to be retailing for $200, but they are actually going for $495. $995 for an autographed pair.
The hate train had plenty to say about the Ball family’s bold move.