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Jay Z was caught doing it for the ‘gram at Game 1 of the NBA Finals Thursday night, showing that he too can be a mere mortal at times.

Jay Z already told us he is a business, man. But he is also a brand and has an image to uphold. So he can’t afford to just have regular looking photos of himself floating around. Which is why he orchestrated a money shot [pun very much intended] while watching the game between the Cleveland Cavaliers and Golden State Warriors.

Cameras caught him and comedian/actor Kevin Hart yucking it up during a break in gameplay. But Jigga had to make sure the photo was perfect for the archives, so he told the cameraman to take a picture while they were still talking. Of course, Hart did the most.

Here’s how it came out looking.

Spectators on the internet relished in the fact that the immortal Jiggaman showed a rare glimpse of being “normal” and faking it for a photo.

This one wasn’t fake though.