Oprah Winfrey is aiming to use her powerful branding and image to promote a new line of healthy food options coming to grocery stores this fall. The media mogul partnered with food manufacturing giant Kraft for the O, That’s Good! line aimed at getting consumers to get health-conscious as it relates to prepared foods.
CNN Money writes:
Winfrey and Kraft Heinz Company (KHC) on Wednesday unveiled a line of refrigerated comfort food called O, That’s Good!
The dishes — four soups and four sides — are the first products to come out of the partnership, which was revealed earlier this year. The partners say they will land in grocery stores nationwide by the end of September.
The soups will retail for $4.99, the sides $4.49.
“I love healthy foods and eating from my garden,” Winfrey said in a statement. She said she wanted to make “nutritious comfort foods more accessible to everyone.”
Winfrey, 63, has aligned with brands before regarding the healthy eating marketing, including Weight Watchers.