If Netflix is the Nike of the streaming media game then one would probably view Amazon Prime as the British Knights of the very same sport. That’s not to say that Amazon is going to take that sort of comparison lying down and in an attempt to up their stock they have announced the production of a brand new The Lord of The Rings series for their streaming service.

Deadline is reporting that Amazon put down close to $250 million to acquire the rights to the much revered J.R.R. Tolkien fantasy novel revolving around a ring that not only binds a bunch of undead kings to one evil overlord, but also somehow conjoined Amber Rose and 21 Savage in real life.

Amazon Studios will be working with the Tolkien Estate and Trust to resurrect the franchise that Peter Jackson magnificently brought to life in the early 00’s in the form of a movie trilogy that set the standard for Hollywood blockbusters.

Whether or not the new multi-season series will live up to the benchmark that Jackson left for the saga that shook up Middle-Earth remains to be seen. But with the resources available to Amazon you know they’ll pump as much money as necessary to ensure that The Lord of The Rings will at least look like a big budget Hollywood film.

No word yet on who’ll be tapped to star in the upcoming series but the acquirement of this beloved cultural marvel will be sure to help Amazon Prime’s viewership skyrocket. Who knows, when it’s all said and done AP might end up being the adidas of the home entertainment streaming media game.


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