Proximo Spirits, Inc. and the New York Knickerbockers today announced a new multi-year marketing partnership.

The multi-platform marketing partnership will promote 1800 Silver Tequila, the fastest growing super-premium tequila on the market.

1800 Tequila’s marketing partnership with the Knicks follows the company’s first foray into professional sports in a partnership with the Los Angeles Lakers last season. The first of more professional sports franchise deals to come, these recent marketing partnerships complement 1800 Tequila’s recent game-changing relationships with award-winning actor Michael Imperioli and rapper/producer Rick Ross and his group Triple C’s.

“1800 Tequila is committed to changing the game in every aspect of the industry,” said Elwyn Gladstone, VP of Marketing for Proximo. “From introducing our Essential Artists bottles to supporting up-and-coming artists, to launching the first 100 proof silver tequila and expanding in the sports business with our new partnership with the New York Knicks, 1800 is front row, center in today’s diverse consumer culture.” 

As part of the marketing partnership, 1800 Tequila branding will be featured on the courtside LED and GardenVision center-hung scoreboard at Madison Square Garden. In addition, fans will have the chance to participate in promotional activities in-arena presented by 1800 Tequila. All messaging will be connected with a responsible drinking statement.

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