Alvin aqua Blanco is the Director of Content in the Men's Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University of Virginia, with a B.A. in African American Studies and Psychology. His prior work has appeared in XXL, The Source, Vibe, The Village Voice, and other notable print and online publications. Other stops in his over 15-year journalism career include BET, MTV News, and AllHipHop.com. Alvin joined iOne in 2017 and continues to always make sure the culture—be it music, business, fashion, sports, sneakers, and everything in between—is thoroughly and accurately documented. @aqua174
Drake just dropped a pair of colorways of the OVO x Air Jordan 8’s that were snatched up in seconds last week. Nevertheless, the rumor is that the 6 God is ditching Jordan Brand and taking his talents to adidas.
Nice Kicks’ creative director Nick DePaula spilled the tea on Twitter.
“Can confirm that Drake and his team are far along in negotiations with Adidas on a comprehensive endorsement deal. More to come…,” he tweeted this afternoon (Feb. 22).
In the sneaker game, that’s not the type of rumor you make up out of thin air. Drizzy has been running with Jordan Brand in an official capacity since late 2013.
