Snoop’s ‘Blast By Colt 45’ endorsement under fire
Although he made recent headlines for his ties to a Japan benefit t-shirt, Snoop Dogg is making headlines again, this time for being accused of promoting underage drinking.
As previously reported, the Doggfather has joined forces with Colt 45 for their new “Blast” beverage.
According to the Marin Institute, an “alcohol industry watchdog”, Snoop is wrongfully using his power to encourage underage drinking.
The beverage contains both alcohol and caffeine and comes in a colorful can which The Institute fears can be especially attractive to minors.
Marin CEO Bruce Lee Livingston has released a statement on Snoop and the makers of Blast saying,
While the federal government was shutting down dangerous caffeinated alcohol, Pabst Brewing Company was cooking up ‘Blast,’ a super sweet, fruit-flavored, supersized alcopop containing as much alcohol as four and a half cans of beer. Joose, Four Loko, Tilt and now Blast are racing to the bottom to harm youth. Senator Padilla’s bill should limit such products to one standard-size drink.”
Snoop has yet to respond.