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Kia’s Hip Hop Hamsters Win Brand Automotive Ad of the Year [Video]

Thanks to the rap group, Black Sheep’s classic, “The Choice Is Yours” and some clever placement of hip-hop hamsters, the Kia commercial, ‘This or That,‘ has been honored as the Automotive Ad of the Year.

Nielsen awarded The Kia car company with the honor for the second time. The ad created by David & Goliath, has actually helped the Kia Soul vehicle’s sales which have increased by 50.8 percent since the inception of the rocking rodents.

Check out the commercial where the hamsters drive through the city flossing proving that a strong hip-hop record stands the test of time.

Shout out to Dres and Mister Lawnge.