More than a decade after the Heineken SB Dunks took the sneaker culture by storm, Miller Lite and New Balance are collaborating to drop something for the fathers of the world continuously working on their dad-bods.
According to HypeBeast, the Miller Lite x New Balance “Shoezie” will be dropping on Father’s Day (June 20) and it doesn’t just rep the dads of the world, but is specifically made to help keep brew nice and cool on hot summer days. Resembling the New Balance 624 Trainer, the sneakers will be fitted with a rubber sole unit that help keep beers nice and cool while the base leather will keep your feet nice and comfy.
“To celebrate the arrival of the Shoezie to life, Miller Lite selected real-life dads for a series centered around relatable dad settings. “As a dad myself, I know most dads do certain things, like watch TV standing up, keep the garage clean, sear a perfect steak, wear New Balance 624s, and drink Miller Lite,” said Ben Wolan, Executive Creative Director, DDB San Francisco. “We didn’t want actors because dads are already so good at doing what they do.”
Will Kawhi Leonard be rocking these on the court though? That’s the question.
The kicks will be available on the official Shoezie website come June 20 but retail has yet to be revealed. It’ll probably go for whatever a case of Miller Lite beer goes for.
Now that New Balance has taken this step to get in the good graces of beer chugging dads across the board, will Nike retro the classic Heineken Dunks of 2003? Please do, Nike. Please Do.