Beyoncé is changing the game once again. She has a launched an Renaissance inspired collection with Balmain.

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Today (Nov. 5), H&M and Balmain’s much hyped collaborative collection dropped and people lost their sh*t, bumrushing stores and fighting each other for the clothes. 

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Kanye West and Kim Kardashian star in the new Balmain ad campaign. Considering the couple’s close relationship with the luxury brand’s creative director, Olivier Rousteing, it’s really no surprise they’re the new faces.

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Rihanna doesn’t show any signs of slowing down, as she’s been named the face of French fashion powerhouse Balmain’s 2014 spring/summer campaign.