Diddy, birth name Sean Combs, is entering his own bid to a purchase majority stake in longtime media property, BET.

Jay-Z is currently embroiled in a legal fight over financial transparency as he attempts to sell his D'Ussé stake back to Bacardi.

Coming on the heels of Panera's launch of its new Chef's Chicken Sandwiches lineup, the event will feature the hosting talents of T-Pain along with merch that connects all the threads.

Viewed as one of the savviest business minds in Hip-Hop, the Bay Area boss retrieves more revenue with the launch of his new Goon With The Spoon ice cream brand.

The Harlem rapper recently announced his foray into the spirits world with the launch of Mercer + Prince, a brand that displays Rocky's sharp eye for detail and should stand as a notable entry into the rye whisky space.

King Push's "Spicy Fish Diss Track" on behalf of fast-food company Arby's reportedly netted the brand $8.2 million in ad exposure which prompted Pusha T to suggest that it may or may not be true.

The Doggfather's latest business venture might see the Triple OG moving into the glizzy gang with a potential line of hot dogs.

The pair are now entering into a new partnership with BIC for its new EZ Reach lighter

The Los Angeles Lakers star and Carter are now part owners of the Boston Red Sox and the Liverpool soccer team.

After securing two recent deals, the Brooklyn rapper turned mogul saw his net worth jump 40 percent according to a new tally.

Some may remember that Square's Jack Dorsey and TIDAL's Shawn "Jay-Z" Carter were seen in photos together.

The Brooklyn mogul sold half of his champagne brand Armand de Brignac business to LVMH, which will significantly boost its global profile.