Ja Morant seems poised to become the next must-see TV superstar for the NBA. So naturally Nike locked him up for the foreseeable future and are ready to drop his first signature sneaker to cash in on his growing popularity.

The Notorious B.I.G. is connecting with Jordan Brand. To kick off its Jordan Year 2023 campaign, the House that Michael Jordan built and Sotheby’s will be exclusively auctioning 23 pairs of Christopher Wallace Air Jordan 13’s.

Balenciaga continues to troll the fashion world. Their newest piece is a purse that looks like a bag of Lay’s chips.

Even the three stripes has had enough of Ye’s antics, for now. On Thursday (Oct. 6), adidas announced that due to the rapper and designer’s recent displays of animus (to put it nicely) to the brand, it’s putting their partnership “under review.”

It’s actually not that difficult to believe that LeBron James is now up to his 20th signature sneaker. On Tuesday, Sept. 20, Nike officially unveiled the LeBron XX.

One of Allen Iverson‘s best  and more beloved takes on his signature sneaker is coming back. The Reebok Question Mid in the “Blue Toe” colorway is on the schedule.

  That took entirely too long. The highly-anticipated, sure to be heartbreaking, for those without a plug or excessive income, the Jackie Robinson Nike Dunks finally have a release date.

Today (May 27) was a bad day for a whole lot of sneaker aficionados. Two versions and two colorways of the latest Travis Scott and Nike collab was available on the SNKRS app, but thanks to limited quantities, way more people caught L’s than got blessed with a “Got ‘Em” notification.

Scoring a pair of Travis Scott Nikes at retail is like hitting the lotto. The Houston rapper had a raffle for the privilege to cop a pair of his latest collab with the Swoosh brand, and it received over 1 million entries in just 30 minutes.

It looks like the streets will have to pay a premium in order to catch that drip. Nike is rumored to be increasing the price on the Nike Air Jordan 1 High sneaker by the end of this year.

One of the most anticipated drops of 2022 is finally here. The Yeezy GAP Engineered By Balenciaga Collection has been unveiled.

Apparently, traveling with weapons while attempting to cop highly-coveted sneakers is a thing. A woman was stabbed outside a Los Angeles Foot Locker while waiting to cop a pair of Nike Dunks.