ASAP Rocky, News, swizz beatz, Video

A$AP Rocky is seeing a lot more endorsements these days. In the latest, he’s joined by fellow brand darling Swizz Beatz in a new ad for electronics company, Monster DNA.

Meek Mill, News, Video

Meek Mill‘s target demographic is the streets, and that’s appealing to companies looking to align themselves with an artist fans respect. With a few endorsements to his name, Hip Hop Since 1987 spoke with the rapper about his venture with electronic brand Monster at the Dreamchasers Sports & Entertainment Summit in Philadelphia.

eminem, News, Streets Is Talkin', Video

Eminem is buddies with Dr. Dre, so why wouldn’t a Beats By Dre commercial serve as an announcement for the Detroit rapper’s new album?  MMLP2 (The Marshall Mathers LP 2) will be dropping on November 5. 

50 cent, News

50 Cent has stepped into yet another legal battle, this time with his onetime headphones partner Sleek Audio. On January 9, he filed suit seeking $261,000 from the headphones manufacturer. According to All Hip Hop, the latest filing comes just as the Queens rapper won a separate lawsuit against a man claiming he stole Before […]


Skull Candy has recruited a handful of supermodels, including  Jessica Stam, Chrissy Teigen, and Chanel Iman, to rep their headphones and today we get to see the lookbook that features Kate Upton. The GQ and Sports Illustrated, among other mags, cover girl sports Skull Candy’s latest audio headwear while rocking various bikinis and a black leather […]

dr. dre, News, Video

Thieves in New York City have great taste when it comes to the items they like to snatch. According to the New York Post headphone theft has increased in the city, and the most popular brand just happens to be Beats by Dre. “They’re very hot among thieves,” explained a police source. “It’s like, ‘I […]

jay-z, News

Jay-Z and his Roc Nation emblem are teaming up with audio enhancement company, Skull Candy to release a new line of headphones. Jay and Skull Candy made the announcement Thursday and plan to release their “Aviator” headphones as the first product from their partnership. Speaking on his new ties to the company, Jay released a […]