Samsung, fresh off announcing its new Milk Music service, has partnered with some of music’s most powerful entities to introduce a new platform for artists. Russell Simmons and Steve Rifkind, along with the Universal Music Group, have joined forces to introduce the innovative ADD52 concept which uses emerging technology to tailor sounds for each listener.


Samsung has been battling for smartphone and mobile device dominance for much of the past year, and a new music service was announced Friday (March 7) that could bolster the company. The technology giant introduced a free streaming radio service, Milk Music, for use on a wide array of Samsung’s modern mobile devices.