“Nike Air” Branding

There is no doubt that at the end of the day, Jordan Brand is a business. Those cheering the return of “Nike Air” branding to a forthcoming Air Jordan III retro have to save a bit more coin. The Air Jordan ’88 Retro will run you back $200 at retail.

Have you heard? The Air Jordan 3 in the White/Cement Grey colorway is getting a special retro treatment early next year that will again feature “Nike Air” branding on the heel in lieu of the “Jumpman” found in recent releases. Here are more detailed photos of this highly anticipated sneaker.