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Besides being a rapper and a father of two, with Rihanna, A$AP Rocky has a new job on his resume. The Harlem rapper has been named the creative director of Puma x F1.

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PUMA and designer Rhuigi Villaseñor show will release the third part of their capsule collection on April 1, celebrating Hip-Hop culture.

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Rihanna season continues. And the culture is here for it.

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Skepta is taking his talents to the sportwear industry with what seems to be more control. His Big Smoke Corporation has inked a new deal with Puma. 

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Ever since Jay-Z got down with Puma it seems like they’ve been making serious inroads in the sneaker game with their collaborations and growing list of pro-athlete signings, and now they’ve taken things a step further with their latest innovative project.

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Even football cleats?! Should be interesting to see who balls out on the field in Batman cleats. Might get clowned. Just sayin.'

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The Dreamer 2 "Off-Season Red" will retail for $130 and are set to drop on May 21st on Puma.com and participating retailers such as Foot Locker, Champs, and Eastbay.

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Expect to see the likes of basketball stars like LaMelo Ball, Deandre Ayton, Katie Lou Samuelson and RJ Barret take to the court in a pair of these Court Riders this season and get busy on your team

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The inspiration for the Dreamville honcho's footwear, the RS-DREAMER, will soon be available to the masses this coming Friday (April 2).

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Dubbed the "Ebony and Ivory" RS-Dreamer, the silhouette sports and black and white colorway and boasts Puma's innovative RS technology and "RS Foam" to make running up and down the court as comfy as can be.

KICKS

LaMelo Ball is rolling with Puma. Today (October 14), the athletic brand announced had entered into a partnership withthe future NBA Draft lottery pick.