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As Meek Mill ramps up to the release of his upcoming documentary his sneaker partners are stepping up. PUMA is releasing a shoe in his name that will provide support to those in need.

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In the wake of the tragic death of Nipsey Hussle, the rapper and entrepreneur’s name will live in by way of a newly announced fashion collaboration. Puma has revealed plans to release a collaboration with the proceeds going towards Nipsey’s children.

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If anyone deserves adequate amounts of respect to be put on their name it is J. Cole. Rumor has it Puma is looking to sign the lyricist to a sneaker deal.

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The rapper wants to renovate the neighborhood for future generations to come.

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Fans of Jay-Z are probably familiar with his close ally and business partner Emory Jones, who has since become a force in the fashion world with his deal with Puma. The man who goes by the name of “Vegas” has returned to his Maryland roots and Puma teamed up with Jones to present donations to […]

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Emory “Vegas” Jones’ glow up seems to have no end in sight. Puma has crafted a drop based on Jay-Z’s close friend and business partner.

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Jay-Z taking on Puma’s Creative Director role has brought on some expectations for a sneaker company that’s mostly been an afterthought in the age of sneakerheads, but it seems like they’re actually thinking outside the box (finally) and creating some sh*t.

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Puma has linked up with renowned Japanese manufacturer of electronic musical instruments, Roland, to release the RS-0 and RS-100 pack. The shoe celebratw the 808 drum machines of yester-decade.

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With Jay-Z being appointed to Creative Director for PUMA the German-based brand is venturing back to Basketball. A new shoe made for on court play has been revealed.

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Jay-Z just rapped, “What would you do you knew you couldn’t fail/I have no fear of anything, do everything well,” on “NICE” off of his new album with Beyonce, Everything Is Love. But it’s still a curveball that Hova is going to be the President of Basketball Operations for the Creative Director at Puma. 

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NBA prospect Marvin Bagley is already set to be a rich man and he hasn’t even been drafted yet. Reportedly, the Duke star is going to sign a deal with Puma. 

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PUMA is extending their win streak with more high profile artist collaborations. They have just announced Big Sean, already one of its Creative Directors, as the face of PUMA’s Clyde Mid Foil campaign.