shell toes

After weeks of rumors and leaks one of the most awaited drops has become a reality. The Prada x adidas collaboration is officially here.

Run DMC has a relationship with adidas that dates back nearly three decades. In recent weeks we got wind that the Hip-Hop legends were teaming up with the German brand and renowned DJ and Fool’s Gold founder, A-Trak, for the “Unite All Originals campaign. And today, we get word that this was just one of […]

Adi Dassler formed adidas in Germany and sponsored the first ever Black athlete in the 1936 Summer Olympics when Jesse Owens shattered Hitler’s theories about the Aryan’s athletic superiority. Adidas has been a world leader in athletic gear and sportswear and since 1948 the brand has been involved in sports as diverse as track & […]