Latifah Muhammad

Acura Apologizes For Excluding “Dark” Black People In Jerry Seinfeld Commercial


Acura thought it was a good idea to request black actors who “weren’t too dark” to appear in one their car commercials— until they were exposed for being discriminatory. The car company issued an apology after TMZ ran a story revealing the ridiculous race requirements, for their Super Bowl ad which featured Jerry Seinfeld, and Jay Leno.

In statement to the website, Acura explained that their intentions were never meant to insult.  “We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials. We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.”

They also claim that  language used in the casting sheet somehow went over their heads, but stated that they are “taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”

With this alleged oversight, the luxury brand has joined the likes of Burger King who caught backlash for hiring Mary J. Blige to sing her love for chicken, and Abercrombie & Fitch who came under fire for using the N-word in the description for a pair of their pants, sold on a fraudulent website.



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Photo: Bossip

Comment Comments: 5 Tags Tags: jerry seinfeld, jay leno, acura

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  • MM82

    Not any different than these rap videos .

  • Youngbtheprotege

    somehow an apology doesn’t make me feel any different about the situation.. (shrugs)

  • Opinions are like

    It’s their company.. Their product and their commercial. Casting requests always ask for specific types. They have a vision and it’s their right to have any look they want. If they said we only want light skinned engineers, writers or producers .. Then we should be offended.

  • jayrich2u

    I’m not at all surprised…check out the
    african-american skin color in Hollywood, period. They don’t seem to
    mind darker skinned men, but women, uh uh! They seem to want them as
    close to white as possible. Just like in the cotton fields…light skinned slaves were the house slaves. You know why? Cause that meant the ol’ Massa was somebody’s baby daddy!

  • hey

    god forbid they cast who they want. even thats racist apparently.