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Nike Air Hyperflight, 2001

“So if Bill Bowerman was designing a basketball shoe, what would he do?”- Eric Avar

The Nike Air Hyperflight might look defiantly futuristic, but it’s actually rooted in Nike co-founder Bill Bowerman’s tireless quest for less. Inspired by a memorial tribute to Bowerman, lead designer Eric Avar contemplated how Bill would design a basketball shoe. What emerged from his thoughts was an idea for a track spike silhouette for the court. The answer to “What would he do?” became obvious. Avar stripped everything down, with the Nike Air Hyperflight’s traditional approach to creating the unconventional becoming a fitting tribute to a legend and a performance classic. This design’s colors would also redefine the presentation of the basketball shoe forever, paving the way for an impending colorway assault.

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