Ja Morant seems poised to become the next must-see TV superstar for the NBA. So naturally Nike locked him up for the foreseeable future and are ready to drop his first signature sneaker to cash in on his growing popularity.

Nike Basketball shared on its official Instagram account that gamers can still look forward to four pairs of gamer exclusive kicks when the MyPlayer Nation Playoffs kickoff.

The 2020 NBA All-Star Game is just a little less than a month away, so sneakerheads best have been saving their coins or getting their credit right. This time of the year means coveted sneakers will be hitting to honor the annual event and this year Jordan Brand, along with Nike and Converse are delivering […]

Marty McFly’s kicks were never this fly. Today (Jan. 21), Nike unveiled the next itineration of its self-lacing basketball sneaker, the Adapt BB 2.0.


For years Paul George has been one of the NBA’s best two-way players in the game and though he’s been overlooked being that he’s played in rather small markets (Indiana & Oklahoma City), now that he’s flying high in the city of angels, Nike can finally reap the benefits of his location and they got […]

Another year, another best-selling shoe from Kyrie Irving and Nike is on deck. The Nike Kyrie 6, the latest signature sneaker from the now Brooklyn Nets star point guard has been revealed.

LeBron James is officially up to his 17th signature shoe. Today (Sept. 19), the Nike LEBRON XVII was unveiled and it features all the cushioning.

Well it’s about time damn time. Nike got around to revealing 2019 NBA MVP Giannis Antetokounmpo‘s first proper signature sneaker, the Zoom Freak 1.

Nike is once again linking up with Harlem Fashion Row to release another unique variation of the LeBron James 16th signature sneaker.

To celebrate the iconic 2003 collaboration with Japanese sneaker culture staple ATMOS, King James is partnering with them as well to bring the LeBron 16 low in the classic Air Max 1 ‘Safari’ colorway.

Nike can’t catch a break. First Zion Williamson who could be a potential signature athlete for the company saw his sneaker explode while playing hurting himself in the process. Now according to numerous customer complaints, a software update is bricking its expensive Adapt BB self-lacing sneakers that launched last week.

After much speculation and fanfare, Nike’s self-lacing basketball sneakers have finally arrived. Today the sportswear giant unveiled its Nike Adapt BB sneaker that features its power lacing system and revealed Boston Celtic rising star Jayson Tatum will be the first rock them on an NBA court.