Nike Zoom KD IV, 2011
The signature shoe needs to reflect the athlete’s personality as well as his or her needs. Kevin Durant’s KD line has to encapsulate his remarkable versatility as well as his humble nature — confident without cockiness — resulting in designs made for all-around play and a complete range of motion. Kevin’s main needs are simple, though. In an exchange with lead designer Leo Chang, Durant exclaimed, “I want it light and I want it tight to my foot. That’s the key thing. Light and tight!” As part of a silhouette that’s lower than before to give Kevin some extra freedom, versatile lockdown is embodied in the Nike Zoom KD IV’s key feature: the Adaptive Fit strap. Built on conversations, there’s personal stories told within the Nike Zoom KD IV too. The detailed outsole commemorates Kevin’s relationship with family, his first coach, Big Chucky, D.C. and his home city, Seat Pleasant, Md.