Kevin Hart is officially a box-office heavyweight.
Taye Diggs recently alluded to Hollywood holding out funding for “Black movies” until to the one before it did financially well, mainly referring to Sony Pictures’ Think Like a Man Too.
Well Diggs can take solace knowing that Hart and his band of returning African-American stars beat out the reigning champ 22 Jump Street to take the #1 spot this past weekend.
Via The Wrap:
The Tim Story-directed bachelors-and-bachelorettes romp took in $30 million to push Channing Tatum and Jonah Hill’s R-rated buddy cop bromance, last weekend’s top film, into second place with $29 million.
The tally for the PG-13-rated “Think Like a Man Too” gave Hart his second No. 1 movie this year, but it came in under the $33.6 million debut haul of the original “Think Like a Man” in 2012. Hart has a huge social media following, which gives his films added potential for breakout box-office performances, but that didn’t materialize.
The opening is well under the $41.5 million the last Story-Hart collaboration, “Ride Along,” managed in January, but more than the $25.6 million debut of “About Last Night,” another battle-of-the-sexes comedy featuring Michael Ealy and Regina Hall, who also star in “Think Like a Man Too.”
“Think Like a Man Too” played overwhelmingly African-American (75 percent) and female (63 percent) and 41 percent of the audience was under the age of 30. Moviegoers gave it an “A-” CinemaScore, liking it much more than the critics who have it at just 22 percent fresh on review aggregation site Rotten Tomatoes.
The movie has been highly promoted including co-star Terrence J returning to his old stomping grounds of 106 & Park and much of the cast and rappers alike, attending the 2014 American Black Film Festival.