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Lil Wayne‘s new ad for Mountain Dew and the DEWeezy campaign makes the rappers success so easy, that a caveman can do it. “Why just be a rapper when you can skate? Why have one platinum album when you can have five,” Wayne asks.
Lil Wayne and Mountain Dew are expanding their reach after announcing earlier today (August 1st) that they have struck up a new partnership with STOKED, an action sports youth development agency based in New York and Los Angeles. Serving as the next phase for the New Orleans rap star’s “DEWeezy” campaign alongside the soft drink […]
The first commercial clip in Lil Wayne and Mountain Dew’s much discussed partnership has arrived. The DEWeezy ad campaign’s 30 second spot is called “This Is How We DEW: Anthem” and features Dale Earnhardt Jr., Mac Miller, Paul Rodriguez Jr. and other X-Games types doing what they do. The commercial’s soundtrack is Tunechi’s “Right Above It” from his […]
The Blueprint Group—the management super-company formed by the combination of Gee Roberson’s Hip Hop Since 1978 and Cortez Bryant’s Bryant Management—has formally announced a partnership between Lil Wayne and Mountain Dew. Full details of the DEWeezy ad campaign will be announced at this year’s SXSW Festival in Austin, Texas. “We are excited to partner Lil Wayne’s […]