Pharrell Gets In Liqueur Business

Super producer Pharrell Williams has partnered with leading spirits dealer Diageo to create the ultra-premium cream liqueur QREAM WITH A Q for women.

Skateboard P had his hands in every aspect of the liqueurs production, from the bottle design to advertising and marketing.

“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day,” says Williams.

“I want them to reward themselves ‘deliciously.’ Women make up half the population and Qream is about celebrating that power.  To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”

Along with taking part in the conception of the drink, the Virginia musician will also push the product nationwide.

“We expect Pharrell Williams’ unique perspective, coupled with his alliance with Diageo, will help Qream set a new standard as the beverage women choose to honor themselves and their accomplishments,” said Anna MacDonald, Director of Liqueurs Marketing at Diageo.

The liqueur will be sold in two flavors, Strawberry Crème and Peach Crème.

When Pharrell’s not promoting his new liquer, the rapper/producer’s donning some of the most stylish ensembles in Hip-Hop.

Take a peek at some of our favorite looks of Pharrell Williams below.

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