Confidential details in Diddy's lawsuit against Diageo are now unsealed thanks to a ruling by the presiding judge. The details include allegations by the mogul of the global brand's failure to market his DeLeon tequila company per their agreement in 2013.


In late May, Sean Diddy Combs sued his longtime spirits partner Diageo, citing racism and claiming the brand was falling short in their support of Ciroc and DeLeon. Today (June 27), Diageo announced it is severing its business ties with Diddy.


There is still plenty of Cinco De Mayo left. Sean “Diddy” Combs and DeLeón Tequila have cooked up a cocktail fit for any proper #CincoDeLeón celebration.

Diddy, News, PHOTO OPS, Video

Not to be outdone by Jay Z picking up Jeezy to his Roc Nation team, Sean “Diddy” Combs has made some baller moves himself. Together he and his team over at CÎROC Vodka (alongside Diageo) joined a much bigger team—30 of them to be exact—as they have linked up with the National Basketball Association to […]

Diddy, News

The longevity of Sean “Diddy” Combs has ensured two things with one being the fact that no matter how shifty his business ethics may be, in regards to the music industry, he continues to find ways to draw in new arts to Bad Boy. The other point is the fact that Diddy is strictly about […]