Outkast, Ciara Joining L.A. Reid’s Epic Records
It looks like music executive L.A. Reid is making major moves at his new label home Epic Records.
According to The Hollywood Reporter, Atlanta duo Outkast will be signing a group deal with Reid, in addition to R&B singer Ciara.
The HR says:
Since taking over Sony Music’s Epic Records in July, label chairman and X Factor judge L.A. Reid has been busy erasing the company’s tarnished image and rebuilding its roster, which will soon include Outkast and Ciara, sources tell The Hollywood Reporter.
Reid has a long history with both acts, who were originally signed to his LaFace Records (label home to a young Usher, Pink and TLC).
In 1994, LaFace, which had entered into a joint venture partnership with Sony’s Arista Records in 1989, released Outkast’s debut album, Southern-playalisticadillacmuzik.
Ten years later, with Reid nearing the end of his presidency at Arista, the duo’s Speakerboxxx/The Love Below sold 11 million copies and won six Grammy awards.
Hip-Hop fans have been yearning for a new Outkast album, so this news comes as a pleasant surprise.
Atlanta rapper Future (“Tony Montana,” “Racks”) also inked a deal with Reid’s Epic Records. Sorry if that ruined the story for anyone.