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Ludacris Talks ‘Soul By Ludacris’ Headphones


Ludacris continues to build on his brand and unveiled Usain Bolt edition of his ‘Soul By Ludacris’ headphones at the International Consumer Electronics Show (CES). Earlier today we ran the story of 50 Cent speaking at CES about his line of SMS Audio headphones, which is also the brand behind Ludacris’ Soul line.

“We got a lot of new styles and a lot of new colors for 2012 because of the success we had over the past year,” said Luda, showing off a special Usain Bolt edition of his headphones. “We want to thank all the people that supported Soul By Ludacris headphones. If you haven’t heard them, you’re missing out on life right now.

Luda’s been on his grind as of late, most recently releasing a date for his new album and single, in addition to the launch of his new Atlanta eatery, Chicken & Beer.

“To be a part of the designs and seeing things comes from a piece of paper to actually physical piece of great electronic innovative equipment, it’s the most beautiful thing in the world,” said Luda.


‘Soul by Ludacris’ Headphones Unveiled

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